These letters were created for a new clients. I was at the launch call and was able to ask questions. I was provided samples and was told their website esthetics were accurate and up-to-date. I spent an hour or more filling out a new client branding sheet that I have created to guide my research. When I am done answering all the question on the sheet I feel confident I am ready to start. I have read their branding guide, made sure I have their fonts. I know their photo preferences, what type of icons they have. I check out where they are located so I know what the area looks like. I have studied their website. While doing all of this, I take notes. I have a place to begin.
The client went with Comp 2 with some minor changes. I stayed close to their brand and samples because that is what they wanted.